Jewelry Mannequin Arms, Heads and Bodies
It’s an axiom commonly encountered in marketing - a company’s image is everything. If one’s going to attempt to entice a customer to part with his or her hard-earned money, chances are the merchant will do much better if he or she seems to be reputable and honest. Just put yourself in the customer’s shoes. Would you buy something from someone who looks shady? Would you even be in a buying mood if you were in some shabby little pit with grimy windows instead of a clean, well-lighted shop?
Image is Everything
Any businessman would do well to heed the lessons learned by the fur industry. Portraying fur as a cruel enterprise founded on the painful deaths of innocent animals and furriers as cold-hearted monsters has had a detrimental effect on the desire to own and thus buy fur products.
The same warning may apply to the jewelry industry. Rubies gained by poorly-paid workers risking their lives for a pittance in some Asian country, diamonds gained by blood from some strife-ridden African nation - these can be used to turn people against the buying of gems, so it’s important that the store owners ensure their product is legitimate. It is also important for them to turn their customers’ heads away from such unsavory subjects.
The Use of a Jewelry Mannequin
One way this is done is through the look and appearance of their establishment. A clean, well-lit shop staffed by well-mannered people gives an air of respectability. These displays are usually prominent and show off the yellow smile of gold and the glitter of precious gems using jewelry mannequins. These vary from complete mannequins to body parts such as busts or even just hands, all used to mount the related kind of jewelry - necklaces for busts, heads for earrings, circlets, stud mounts and the like, hands and arms for bracelets, braces, bangles, rings, and so on. The display mannequin’s color and texture are usually tailored to enhance the color and brilliance of the jewelry being displayed. Who doesn’t get a sense of richness seeing a diamond-set gold ring twinkling on dark blue velvet or admire the bright shine of silver against the coolness of a smooth, ivory-white hand? Who wouldn’t want to possess that richness in the token of jewelry?
These mannequins could be female mannequins or male mannequins dressed in appropriate finery with the correct types of jewelry on their person just to give the customer a better idea of how that stone or how that wedding band would look on them or a loved one. In a sense, this is no different than what retail mannequins do for other stores. The customer sees a tableau of adult mannequins frolicking in the sun and suddenly wants to buy beachwear, or a kid sees a child mannequin wearing the latest shoes and wants them, too. They all help sell goods, art and function connected in one object. Today’s technology means the fiberglass mannequin - a far cry from the wax mannequin of yesteryear - has as its only limit the designer’s imagination.
Posted in Mannequins