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How to Send Bulk Business Mail for Free
While it may sound like a bad euphemism for ‘junk mail,’ business mail is actually a very effective way of reaching your target audience, especially if you’re targeting a large population within a certain area. Used properly, it’s a great method of attracting attention, generating interest and attracting potential clients.
How Business Mail Works
As the name suggests, business mail is very popular with businesses because it allows them to save a lot of money because of lower advertising costs. If you do business mail properly, you can avail yourself and your company some savings by getting bulk mail rates on the correspondence you send out. While the postage discount you get from this may seem trivial, it really does add up when you do it for several hundred letters and several mailings a year. This results in considerably cheaper mail, and those lower mailing costs are good news for your business.
The cheaper postage rates are there because when you do bulk mailing or business mailing, you have to do some of the work yourself, such as the sorting of the mail by ZIP code. Thus, the lower postage rates are caused by all the work that you’ll do, which the guys at the postal office consequently won’t. Think of it as a partnership. By asking the postal office guys to do less, they ask you to pay less in return. Note, though, that because some of the processing and sorting costs have to be shouldered by yourself and your business, the full benefit can only be noticed if you do several (think at least five or six) mailings a year, or at least one massive mailing for that year.
How to Do It
Before you get started on any plans for business mailing anything, you have to get a mailing permit from the nearest post office first. You’ll also need to pay an annual fee if you intend to do any mass mailing. Once you’re done with those requirements, you can get started with the letter, catalogue, invitation, or whatever you want to send out. After that, you’ll have to sort the mail by ZIP code (remember, this is one of the steps that’ll save you money) and then deliver the mail to the post office yourself (another money-saving step). Find out the details, and make a step-by-step mailing plan beforehand, and you might find yourself pleasantly surprised with just how much you’re able to save.
1 comment on “How to Send Bulk Business Mail for Free”
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July 9th, 2009 at 2:35 am
where can i get the download of this software???
and is it free to use??