Expose Your Name with Sticky Business Labels
Let’s talk about labels. No, not those ones that you heard about other kids back in grade school. Let’s talk about business labels. You’ve probably seen them before – small adhesive advertisements plastered on boxes, briefcases, car bumpers, and other random objects. Small as these sticky novelties are, they’re actually a very effective form of advertising.
What is a Business Label?
Business labels are usually advertisements on adhesive-backed paper, rarely more than about three square inches big. The small size allows them to be readable even when placed on small surfaces. They’re usually ordered in packs of tens, dozens or hundreds of personalized stickers.
The great thing about personalized business labels is that they’re very customizable. You can put almost anything you could think of on them, from colored text to glittery, sparkly graphics. Thus, your methods of making a visual impact with potential customers aren’t limited beyond the obvious two dimensions. With personalized labels, you can let your creativity fly in any way to make your company stick (pun intended) to the minds of your market. At the same time, they can be placed on almost anything and still be readable (and, thus, effective). It’s like getting the creative freedom of a poster and the flexibility of, well, a sticker, all in one package.
How Effective are Business Labels?
There’s another less noticed benefit of the small size of business labels. Because they’re minute (and oh-so fun to stick), they can be placed on a variety of surfaces, especially small ones. This makes it easier to carry around objects that have your business advertisement sticker on them. Even if all it contains is your business name and contact number, that’s still (almost) free exposure for you and your company. Compare this to other advertising methods such as, say, fridge magnets. You don’t see people toting around their refrigerators (where the fridge magnet would most probably be), but people regularly carry around address books, notebooks and other small items where an advertising business label could be placed. The adhesive also helps ensure that, once there, your mini advertising sticker will stay there.
What to Put in a Business Label?
Since you’ve got less than five square inches to work with, it’s absolutely necessary to make every writable space count. Try going for graphics because they make a stronger visual impact. Pictures, indeed, say a thousand words, and you sure can’t put a thousand words in a business label. Maximize your space, and remember to prioritize your business name and contact information. Just stick with it, and you’ll have a lean, mean mini-advertising machine in no time.
Posted in Business Printing